The first module of our public engagement course will help you define who to target for engagement, including hard-to-reach groups.

PE Module 1

Delivered through the medium of English



This course will give you an understanding of how to plan a public engagement programme, why it is important, who to engage with, including engaging with seldom heard groups.


There is no "silver bullet" for public engagement, but there are practical steps that can be taken to reduce or remove any barriers. This course will look at different ways of reaching stakeholders who may be difficult to engage with.

The course opens with an overview of key policy landmarks which define the unique Welsh context for public engagement. It considers who may want public engagement and why.

You'll use a participatory "stakeholder analysis" technique to identify which organisations and informal groups need to be involved in your public engagement strategy, how you need to relate to them, which of them are priorities for engagement, and which might be difficult to engage with.

The final part of this module briefly presents an overview of the consultation process and refers to different models of engagement (these are covered in more depth in module 4).

About the trainer

Alain Thomas, the principal consultant was born in Merthyr Tydfil, Wales in 1954. He has 12 years' experience as a community development practitioner and has been a community development consultant since 1989. He attended Afon Taf High School in Merthyr Tydfil and has an honours degree (University of Wales Aberystwyth) and post graduate qualifications in Social Administration (University of Manchester), and Community Social Work (University of Wales Swansea).

Alain Thomas Consultancy was established in 1989 to provide cost-effective and flexible support to organisations of all kinds involved in community development. Alain Thomas Consultancy can call on the services of a number of associates with complementary skills and experience. 

Learning outcomes

By the end of the course you will understand:

  • Why engagement is important
  • The reasons why organisations and the public engage
  • Who to engage with in relation to a defined project
  • The potential barriers to people engaging and how to overcome these

Who this course is for

Frontline staff and managers seeking an understanding on how to plan a public engagement programme.