Connect with your online audience and create innovative content to meet their needs
16 January 2020, Caerphilly - Delivered through the medium of
To help you engage more effectively with your online
Social media is an energising and thought-provoking arena where
people and organisations can connect, and ideas are created,
debated and shared. It's also the perfect place to build your
organisation's profile cheaply and effectively. However, it's so
easy to get distracted that your cause, no matter how important,
risks getting drowned out by shinier, more targeted promotions.
If you're already using social media to engage with the public
but would like to know how to create more engaging content, improve
your reach, and discover some new ideas and free tools, this
session is for you!
By the end of the course you will be able to:
- Build upon your existing social media skills to use social
media more effectively
- Create interesting and engaging content to meet your audience's
- Use free online tools to create innovative and dynamic
- Understand the different approaches to engaging on different
platforms such as Facebook and LinkedIn.
Who this course is for
This session is for practitioners who are already using social
media to engage with the public and would like to know how to
improve their content and reach.
About the trainer
Andrew Collins works as Communications and Engagement Officer
for ProMo-Cymru. As part of his role, he is Editor for TheSprout,
Cardiff's online magazine and info site for 11-25's, by 11-25's and
also oversees all marketing for the Welsh Government funded Meic
An English graduate with significant experience in
communications, content management and promotion through digital
platforms, he's been working in this environment for over 5 years.
A dedicated follower of digital fashion, he has qualifications in
Google Analytics, AdWords and partner status for Google
Non-Profit. Previously, Andrew worked as a secondary school
English teacher and has qualified teacher status. In his spare
time, he dabbles in web design and is a passionate rugby fan,
sitting on the board of CF10 Rugby Trust.